Product profile 1In order to increase sales at the location, dome new food selections will be added and local promotion will started. Offices and local business will receive announcement about the change of management and regular information about the new food ranges. Also that delivered catering for office lunch can be arranged. Advertising in the local newspaper is planned.

With a good location and family commitment, the business opportunity is what has been sought by the Rossi family and should successfully achieve the longer term goals.

Fast food service is well established, particularly in areas where commercial and industrial business is located. On average, people eat out at least three times per week which is still half the average of other major industrialized countries. Lunch food service is widely accepted, with most office staff, and many factory workers, buying their mid day meal from fast food businesses rather than bringing lunches from home. The trade is accustomed to sandwiches and specialty food selections at the peak mid day period. A good location is important for success.

Take home evening meals are increasingly popular with office, transit and holiday trade if the location is good and food selection is varied. It is also important to have serving staff with pleasant attitudes that make customers feel comfortable –they will return frequently. Once customers find that they like the business, staff and food selection, they become regular and bring other customers by word of mouth. Local advertising is useful if new business management and specialties are introduced. It also helps to increase local lunch trade if commercial offices with new employees are in the area.

In addition to office, factory and weekend shopping and casual trade there can be Saturday and Sunday evening take away trade particularly during the summer or when the weather is nice. This requires a 7 day food service shop with a good location, friendly staff and a popular selection of foods.

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